Creative Merchandising for Ceramics and Interior Design

Creative Merchandising in the Furniture, Ceramics, and Interior Design Sector.

When the challenge is to create presentation tools capable of transforming communication into emotion, creativity merges with the mastery of paper engineering, design, and project planning capabilities.

Now more than ever, creative ceramic merchandising must be able to develop ideas that surprise and capture customers’ attention with a folder, a sample holder, a gift, or a presentation tool. These should be functional and sophisticated objects, designed to be handed over in person or shipped across the globe.

The communication strategy defines the message, which is then developed into a concept: a creative idea that translates into multiple coordinated tools. A creative merchandising project for ceramics is enhanced with photographs and 3D images created to visualize the concept and materializes into creations with great impact: effective in communicating the distinctive qualities of the product and the character of the company, capable of surprising and being memorable.

Creative Merchandising in the Furniture, Ceramics, and Interior Design Sector.

When the challenge is to create presentation tools capable of transforming communication into emotion, creativity joins with expertise in paper engineering, design, and project management.

Now more than ever, creative ceramic merchandising must be able to develop ideas that surprise and capture customers’ attention with a folder, a sample holder, a gift, or a presentation tool. These should be functional and sophisticated objects, designed to be handed over in person or shipped across the globe.

The communication strategy defines the message, which is then developed into a concept: a creative idea that translates into multiple coordinated tools. A creative merchandising project for ceramics is realized through photographs and 3D images created to visualize the concept, culminating in high-impact executions: effective in communicating the product’s distinctive qualities and the company’s character, and capable of surprising and being memorable.